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Harrods grows awareness for conceptual garden through month-long floral...
Image from Harrods’ “Whatever the Weather” campaign Leading up to the RHS Chelsea Flower Show, British department store Harrods is bringing the garden to consumers across channels through a botanical...
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Saks brand makes European debut through off-price business
Image courtesy of Saks Fifth Avenue Off 5th Hudson’s Bay Company, the parent of department store chain Saks Fifth Avenue, is expanding internationally with planned store openings in the Netherlands....
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La Rinascente caters to bike aficionados in storewide affair
La Rinascente’s window display for its Love to Ride campaign Italian department store chain la Rinascente is driving foot traffic to its flagship Milan store with a celebration of two-wheeled...
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Lane Crawford puts family first in festive campaign
Image from Lane Crawford’s “A Family Christmas” campaign Chinese department store chain Lane Crawford is giving consumers a platform to prove all holiday traditions are worthy of a story. “A Family...
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Brands give love broad definition in contemporary campaigns
Swarovski’s Give Brilliant campaign As Valentine’s Day approaches, luxury brands are celebrating love in all forms through marketing efforts that reflect the diversity of consumers’ experiences. While...
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What does LVMH’s ecommerce venture mean for luxury retail?
Photo courtesy of LVMH Digital luxury retailers are expected to soon face new competition, as luxury conglomerate Moët Hennessy Louis Vuitton is reportedly launching its own multi-brand ecommerce site....
View ArticleMother’s Day inspires authentic, experiential appeals
Luxury brands are incorporating experiential and emotional elements into their Mother’s Day efforts as the holiday’s honorees increasingly prefer memories over gifts.
View ArticlePrintemps homes in on interior inspiration with multilevel maison concept
French department store chain Printemps is moving into a new dedicated home store to demonstrate Parisian art de vivre.
View ArticleHow should retail plan for extreme weather this season?
Cold spells and snowstorms are often considered a hindrance to retail. But with the right planning, retailers can position themselves for success even amid winter weather.
View ArticleFourth of July sparks patriotic promotions
As U.S. consumers prepare to celebrate the Fourth of July, luxury brands are offering ideas for an elevated holiday.
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